The official launch of boAt products in Bangladesh

DailyStar || Shining BD

Published: 5/30/2023 7:39:29 AM

In order to distribute their products in Bangladesh, boAt, a reputable audio and wearable brand from India, has signed a national distributor agreement with DX Group. As a result, Bangladesh can now legally purchase their products.

The boAt product line will be distributed by DX Group, a Bangladeshi conglomerate, in all significant markets, including Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet, and Barishal.

TWS (true wireless) earbuds, smartwatches, neckbands, headphones, speakers, chargers, and other items are all part of the lineup. Additionally, DX Group will help boAt bring on regional partners, attract customers, and broaden its reach.

The parent company of boAt, Imagine Marketing Ltd, was established in 2013 and has a broad product line that includes mobile accessories, smart wearables, audio equipment, and other categories. Under the Imagine brand, boAt targets young consumers with lifestyle-focused products at reasonable prices.

DX is the name of a networked ecosystem made up of 12 business verticals in Bangladesh that revolves around the distribution, retail, and service industries. It was founded in 2011.

Shining BD